Dear advertisers, it’s time to say goodbye to stereotypes

In Uncategorized by Jill Greenberg

Guido Fambach, at The Drum wrote an excellent article about stereotypes in advertising. He argues that, “While legacy stereotypes might have been an effective form of targeting in the past (and even that’s debatable), today’s consumers have evolved beyond that. They’re too savvy, and they won’t hesitate to call out brands they feel have strayed from the correct path.” You can read the full article here.